Energizer was looking to create a B2B website for its industrial-strength battery and flashlight products. The sprawling site required multiple navigational and filtering elements to sort and display the content into an easy-to-browse interface. In addition to the primary navigation, a cross-reference guide was created to show users Energizer equivalents to competitive products. Additionally, many of the products feature multiple sizes, so this information was layered onto a single page making buying the batteries more friction-free.
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