![](https://cdn.myportfolio.com/98b941bf-737b-42ca-aef0-7dd64856be75/98c80485-4945-4826-bcde-ca2dc9b102b0_rw_3840.png?h=1f4ca956ff67f759849ea122f0544594)
Project Details
Painful Pleasures, a leading e-commerce site for tattoo and piercing supplies, was looking to increase conversion and enhance their brand presence. With a massive array of products, the UX challenge involved surfacing popular products to the right audience.
![](https://cdn.myportfolio.com/98b941bf-737b-42ca-aef0-7dd64856be75/557797c0-e5c0-4e83-b8e8-dce447406802_rw_3840.png?h=243af4b46da1828ebfdebe231cbe3804)
Solution
The solution included an in-depth taxonomy exercise to catalog and group products by various criteria. The shopping page uses a combination of product photography and labeling to make browsing and shopping intuitive and streamlined.
![](https://cdn.myportfolio.com/98b941bf-737b-42ca-aef0-7dd64856be75/b939e473-c40f-4267-a773-67ccf0d129b3_rw_1920.png?h=789349d24bb979c85485079ab24bf938)
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- Brian
- Brian