Project Details
Painful Pleasures, a leading e-commerce site for tattoo and piercing supplies, was looking to increase conversion and enhance their brand presence. With a massive array of products, the UX challenge involved surfacing popular products to the right audience. 
The solution included an in-depth taxonomy exercise to catalog and group products by various criteria. The shopping page uses a combination of product photography and labeling to make browsing and shopping intuitive and streamlined. 
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